Privacy Policy

Last Updated: February 2026

Privacy Policy

This Privacy Policy explains how LastList ("the App") and the LastList website at lastlistapp.com (the "Site") handle information. LastList is developed and owned by Boston304 LLC doing business as Braatz Innovations ("we", "our", "us").

1. Our Privacy-First Approach

LastList is designed from the ground up with a privacy-first, data-minimization architecture. The App does not require accounts, and your shopping lists and planning data are stored locally on your device by default. We believe your shopping habits are personal, and we've built LastList to respect that.

2. Information We Do Not Collect

The App does not collect or store on our servers:

Names, email addresses, or phone numbers
User accounts or login credentials
Payment or financial data
Precise GPS coordinates (we use ZIP code for store discovery)
Copies of your shopping lists
Browsing history or tracking cookies

3. Data Stored Locally on Your Device

The following data is stored only on your device using browser local storage:

Shopping lists and items you create
Product selections and preferences
Your ZIP code (for finding nearby stores)
UI preferences (dark mode, etc.)
Cached store and product data (to reduce API calls)
Smart Habits data (if you opt in — see below)

Clearing your browser data or uninstalling the App permanently removes all local data. We cannot recover it.

4. Smart Habits (Optional Personalization)

LastList includes an optional Smart Habits feature that learns your shopping preferences to provide better store and product recommendations. This feature is entirely opt-in.

How it works:

If you enable Smart Habits, the App tracks patterns like frequently visited stores and preferred products
This data is stored locally on your device
When you plan a shopping trip, anonymized preference hints may be sent to our planning API to improve recommendations
No personally identifiable information is transmitted
You can disable Smart Habits at any time in Settings, which stops all preference tracking
You can clear all stored habit data at any time in Settings

Your control: Smart Habits is off by default. You will be prompted to opt in after completing your first shopping trip. You can change this setting at any time.

5. Location Data

To find stores near you, LastList uses your ZIP code. You can enter this manually or allow the App to detect it from your device's location (with your permission). We do not store or transmit precise GPS coordinates. Your ZIP code is stored locally and used only for store discovery.

6. Third-Party Services (App)

LastList integrates with third-party services to provide product data and store information. Here's how we handle each:

Retailer Product APIs

We retrieve publicly available product information (titles, images, prices, availability, UPCs) from official retailer APIs including Kroger, Best Buy, and others as integrations are added. These requests include only the product search terms and store location — never your personal information.

Google Places API

We use Google Places to discover nearby stores based on your ZIP code. This service receives only general location data (ZIP/city level), not precise coordinates or personal information.

Third-Party Delivery Services

For stores without direct integrations, LastList may indicate availability through third-party delivery services like Instacart. If you choose to order through these services, you will be redirected to their platform, which is governed by their own privacy policies.

7. Website Data Collection

The LastList website (lastlistapp.com) may collect limited information:

Early Access Forms: If you submit your email for early access, we use it only to send product updates or invitations. You can request deletion at any time.
Affiliate Attribution: We may use affiliate tracking (e.g., Impact) to measure referrals from retailer links. This helps support development. We do not sell personal data.
Analytics: We may use privacy-respecting analytics to understand general usage patterns. No personally identifiable information is collected.

8. Data Retention

App Data: Stored locally until you clear it. We have no server-side copies.
Email Addresses: Retained until you request deletion or unsubscribe.
API Logs: Minimal server logs may be retained for up to 30 days for debugging purposes. These contain no personally identifiable information.

9. Your Rights

You have the right to:

Access all data stored locally (it's on your device)
Delete all local data at any time via Settings
Opt out of Smart Habits personalization
Request deletion of any email address you've submitted
Contact us with privacy questions or concerns

10. Children's Privacy

LastList is not directed at children under 13. We do not knowingly collect information from children. If you believe a child has provided us with personal information, please contact us.

11. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or for legal reasons. Updates take effect immediately after posting. We encourage you to review this page periodically.

12. Contact Us

For privacy questions, data deletion requests, or concerns:

Boston304 LLC — Privacy & Compliance
Attn: Joshua Braatz
Email: privacy@lastlistapp.com

For general inquiries: contact@lastlistapp.com
For partnership inquiries: partners@lastlistapp.com